Placeholder 800 x 216 image

Retailing Institute

Lorem ipsum dolor sit amet, consectetur adipiscing

educational Seminar

Our CITGO Retailing Institute seminar provides the perfect opportunity for business owners—like you—to take advantage of best practices to grow your business.

Learning Objectives

This one-day seminar combines interactive, hands-on learning tailored to your specific needs. Through our CITGO Retaining Institute, you'll:
Find solutions and opportunities for your current operation.

  • Building sales
  • Inventory management
  • Recruiting and training
  • Customer service
  • Performance benchmarking
  • Social media and customer engagement

Gain practical tools to tackle top-priority needs.

  • Personalized solutions for your operation
  • Helpful forms, how-to guides, checklists and best practices to improve operations
  • Links to resources offering specific expertise
Why Should You Attend?

Our CITGO Retailing Institute is developed BY operators like you FOR operators like you. Seminars are led by industry experts in C-store operations that are dedicated to helping you succeed. By attending you'll:

  • Learn how to GROW your business, not just manage it.
  • Add money to your bottom line by increasing the productivity of your current offering.
  • Obtain data to benchmark your business on sales, margin and operating costs against the latest industry data.
  • Enjoy dedicated time with experts to discuss solutions specific to your needs.


 Seminar Overview Flyer

Ieva GrimmIeva Grimm, Instructor

Owner of SYNERGE, specializing in retail operations turnaround and business development, Ieva is an independent convenience industry expert with 15 year experience from retailing storefront to the executive suite. Prior to founding SYNERGE, Ieva was senior director of education services at NACS and spent more than 13 years at Sheetz, Inc. leading new concept development and running various store locations.

Ieva GrimmJim Cox, Content Contributor

Retail Operations Manager for CITGO Petroleum Corp., Jim has years of experience in multi-unit convenience store operations. His focus areas include new store concept development and designing methods to increase store profitability. Prior to joining CITGO, Jim was regional vice president for Circle K and a division manager for 7-Eleven.





For More Information

Jim Cox, CITGO Retail Development Manager   •   281-450-4497   •