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Retailer Programs

Our programs are specifically designed to help solve your operational and retail challenges while keeping your bottom line top of mind.

From facility/appearance and education to technology and advertising/promotions, this section provides a handy overview of all we have to offer and functions as a companion to Street Smarts.

Please contact your CITGO gasoline supplier with any questions about the programs shown below, unless a specific contact is provided.

Explore programs Advertising / Promotions Technology | Education Facility / Apperance 

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Easy-to-use mobile app provides customers with special deals and rewards when shopping at CITGO retail locations.

Enrollment: Click here and select "Sign Up Now" in the upper right corner.


Club CITGO Customer Service Center

Outsite Networks
Jack Piet

Commercial Overhead Music

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Click here for complete details.

Cup Program

CITGO-branded hot and cold cups, lids, mugs and bags.


The Morrison Group
Allen Patterson

Grand Openings/Customer Appreciations & Onboarding Programs

Onboarding kits are sent to new-to-CITGO locations; they include items ranging from marketing materials and POP to exclusive offers and credit card materials. Event kits include a selection of banners, buttons, coupon sheets, flyers, posters, pump toppers and more.

Many materials can be customized and printed on demand for branded locations to promote grand openings, daily specials, events and more.


Welcome Kit - Ships automatically when location reaches approval (A) status.
Conversion Kit - Ships within 30 days once a location reaches branded (B) status.
Opening Kit - Ships when location reaches complete (C) status.
Grand Opening and Customer Appreciation Kits - Ships upon request when location reaches completed (C) status.



Click here to order your Customer Appreciation or Grand Opening Materials.

Special Event Giveaways

Purchase CITGO merchandise for special events.


Sandy Powell
888-839-7366, ext. 2244

Spirit Pump

Fundraiser to support local schools and charitable organizations through a set cents-per-gallon commitment at a designated pump. Marketing materials (pump skirt and valance decals, pump toppers, etc.) and local PR support provided.

Click here to watch a short video on how the program works.

Enrollment: Minimum guaranteed donation of $1,000 required per retail location. Fundraiser must run at least 8 weeks, but no more than 16. Click here to sign up for the Spirit Pump program.

Click here for a sell sheet to use when soliciting an organization.

Click here for instructions on how to install the Spirit Pump graphics.

Minimum POS Standards

Oct. 17, 2020 EMV Fuel Dispenser Deadline

In addition to meeting PCI-DSS requirements, locations must also meet these minimum POS standards.

  • Requirements
    The following are required for all CITGO locations:
  • EMV-compliant inside POS equipment (hardware, software and PIN Pads)
  • EMV software upgrades installed within 90 days of availability
  • Internet/broadband for EMV card processing (except Vx520 using dial-up)
  • Installation and use of a firewall from a CITGO-authorized firewall provider
  • Updated software and firmware in PIN Pads and at fuel dispensers for future CITGO Rewards┬« Card rollback
  • Certified POS Systems*
    The POS systems listed below are CITGO-certified and meet minimum POS standards.
  • Verifone Commander or RubyCi with Mx915 or Mx925 PIN Pads
  • Gilbarco Passport PX 60 with EMV-capable EDH and Mx915 PIN Pad
  • Wayne (NAMOS software capable with Fusion 6000 and Mx915 PIN Pad
  • Verifone Vx520 with Vx805 PIN Pad
  • NCR Radiant RPOS Epsilon with EPC4, Panther Fuel Controller and Mx915 PIN Pad

*Subject to change.

Help Desk/Software Maintenance
Help Desk/Software Maintenance

Special pricing available with low monthly payments so you can receive the help you need and stay current with the latest POS software version.

Enrollment: All sites (excluding those using Vx520) should enroll to receive remote help desk support and software upgrades.


POS Product Managers
1-800-423-8434, ext. 5415

Techquidation Products
Techquidation Products

CITGO-branded Marketers and Retailers can enjoy special pricing on select parts and equipment, including scanners, receipt printers and more.

For complete details, click here or contact Scot Arnold at 678-213-4094 or

POS Security
POS Security

CITGO-branded Marketers and Retailers can enjoy up to 40% savings on select ENS Payment Terminal Stands.

For complete details

Click here
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C Square Online Community and Training

Free, online business hub, including up-to-the-minute industry news feeds, exclusive video tips, access to the CITGO Buying Group, Retailer training opportunities and more.


Pam Romeli

CITGO Retailing Institute

Unique seminar combines interactive, hands-on learning tailored to specific participant needs, including solutions for building sales, inventory management, recruiting/training, customer service and more!

Click here to learn more.



New build plans, interior graphics and retrofit kits.


Store Plans
Alpha Design Group
Robert Guess
Architect: Don Holmes, N.C.A.R.B.

Interior Graphics and Retrofit Kits
Mountain Commercial Graphics
Jonathan Coronado
1-800-950-4923, ext. 6625

Fuel Island and Curb Restoration


Special pricing available.
Click here for complete details.


Rugid Guard
Tina Herschbach

Image Installation


Use certified installers when branding and/or reimaging retail locations.


SignResource Identity Group
Sharon Wise
323-771-2098, ext. 3413

Under Deck Canopy Paint


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Click here for complete details.

Electronic Message Center


Increase impulse sales and lead customers from the pump into the store with an advertising medium you completely own and control.
Click here for complete details.

CITGO Renderings:

View the Daktronics Galaxy GS6 display options.


Sean Campbell
605-692-0200, ext. 57935



Wayne Fueling Systems, LLC
Steve Van Vlack
Special Offers
Wayne Ovation™2 3+0 Fuel Dispenser Special Pricing
Wayne Ovation™2 3+1 Fuel Dispenser Special Pricing

Gilbarco Veeder-Root
Rick Huskinson

Bennett Pump Company
Ken Turcotte

Disability Fueling Assistance


Allows disabled persons to view store phone number and call inside for assistance; includes double-sided sign for ID/gas price sign pole and pump decals.



We are committed to providing you with the best financing rates available for the equipment you need.


Patriot Capital
Richard Browne
Special Offers
Best Rate Guarantee

Ascentium Capital
Tony Zieglar
Special Offers
$1 Per Day Financing



Special pricing on LED lighting.

Andy Strickland
Click here for more details.

LSI Petroleum Lighting
Tom Wright
Click here for more details.

Trash Can/Windshield Service Center


Special pricing available on the Harbor 1, Single-Sided Waste/Windshield Service Center.
Click here for more details.


Cindi Reid
918-663-8225, ext. 108

Store & Restroom Maintenance


Cleaning programs, including service and supplies.

Betco Corporation
Glenn Cilimberg
Click here for more details.

Trimark of Excellence


Quarterly inspections; survey; quarterly rewards for locations scoring 97% or higher; and annual performance awards for top 500 locations. Penalties applied for locations scoring less than 80% on consecutive shops. Register locations here to access MysteryShop scores. Four waves of POP provided and installed. Click here to learn more about the program.


Mystery Shop Program
Alta360 Research
Craig Watterson



Rent or buy CITGO logo uniforms.

Sandy Powell
888-839-7366, ext. 2244
• $150 uniform credit included in Conversion Kit.
• $50 credit included in Opening Kit.

Office & Other Supplies


Special pricing available.
Office Depot Exclusive Discounts


Office Depot
Joey Garrison
855-337-6811, ext. 16043

For More Information
Contact your CITGO gasoline supplier with any questions unless a specific contact is provided.